Special Groceries
The reimagined retail design by The Design Umbrella for a new high-end gourmet grocery store in Ahmedabad caters to the growing international tastes of the city's demographic and responds to societal demands with an exclusive design that defines the brand's identity.
The gourmet store's design—principally informed by the client's desire for a store that exudes luxury, splendor, and glamor—seemingly targets consumers that invest in high-end quality and premium products. Through zest and grandeur, the storefront's deft and characteristic design with enticing arched windows displays products of opulence while vivid colors boost the brand's appeal, etching an iconic identity.
The interiors are reiterated with customized systems to render a shopping experience unique to the gourmet store, aiming to devise a coherent design language for all its future franchises. Shopping aisles cover the store's peripheries, whereas free-standing gondolas designed with wooden shelves, bold geometry, and bespoke lighting are strategically placed within the center, responding to the store's personalization. These tailored racks are placed at a forty-five-degree angle to double the displayed edges for increased sales and to alter a one-directional circulation path into a multi-directional organic movement, rupturing the extreme linearity of the site to provide a calm, meandering, and explorative experience for the shoppers.
Committed to the tenets of customization and branding through design, The Design Umbrella successfully elicits an inspiring retail aesthetic and a decked-out verve for the luxury gourmet brand.
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